About Mobile App Marketing
Mobile app marketing is the process of promoting and advertising a mobile application to reach a wider audience, increase downloads, and ultimately drive user engagement and retention. Effective mobile app marketing is essential for the success of any mobile app, as there are millions of apps available in app stores, and competition for user attention is fierce.
We are here to help!
Do you have an app you need to promote? Contact us today and speak to one of our app marketing specialists.
How we work
Brand Immersion
Before onboarding, we will arrange a brand immersion session to discuss your business and understand your specific needs and targets.
Strategy
Our team will develope a strategy we feel is suited to your business objects. This will cover potential lead sources, ad assets and landing page development
Ad Assets
In collaboration with our client, we will create the necessary content and ad assets to launch your new campaigns
Launch
Once we have established our strategy, collated the ad assets and agreed on targets to measure success, ads will be deployed and monitored closely.
Feedback
Communication is key to our success. We will request sales data and attributed it back to our campaigns to effectively measure performance.
Optimisation
Data will be used to improve the performance of the campaigns. We’ll also review client objectives regularly to ensure we’re delivering the desire outsomes.
Strategies of Mobile App Marketing
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App Store Optimisation (ASO):
ASO is the process of optimising an app’s listing in app stores (such as the Apple App Store and Google Play Store). This includes optimising the app’s title, description, keywords, icons, screenshots, and user reviews to improve visibility and download rates.
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Social Media Marketing:
Utilise social media platforms like Facebook, Instagram, Twitter, and LinkedIn to create a presence for your app, engage with your audience, and run targeted advertising campaigns to drive app installs.
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Content Marketing:
Create valuable and informative content related to your app’s niche. This can include blog posts, videos, infographics, and podcasts that not only promote your app but also provide useful information to your target audience.
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Paid Advertising:
ARun mobile app install ad campaigns on platforms like Google Ads, Facebook Ads, and various ad networks. These ads can be highly targeted to reach your ideal audience.
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App Reviews:
Encourage users to leave positive reviews and ratings on app stores, as these can influence potential users. Address negative reviews promptly to show that you value user feedback.
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App Analytics:
Use analytics tools to track user behavior within your app, including user acquisition, retention, and engagement. This data can help you make informed marketing decisions and refine your app’s features.
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Localisation:
If your app has a global audience, consider localising it to cater to different languages and cultures.
Our Favourite Marketing Channels
Our team of experts utilise a variety of digital channels to acquire traffic to deliver leads and generate sales. These channels include, but are not limited to, Google, Facebook, Instagram, Bing, Tiktok.
Search Ads
Search ads are an ideal source of high quality leads. Using keyword targeting effectively may enable many business to capture audiences that are further down the sales funnel. Platforms like Google and Bing offer a significant reach to audiences in the UK.
Display & Remarketing
Highly effective channel for engaging with existing custoner, previous visitors and outreach to build awareness for you brand or service. A very versitile source of traffic which can deliver leads at a much lower CPL than other sources.
Social Media
Social media marketing is another excellent source for reaching prospective customers. Platfoms like Facebook, Instagram, Linkedin and Tiktok offer very advanced target and ad creative options which, utilised effectively, can deliver good quality leads.
Our Secret Weapons
At MhcDigital we like to be creative and experimental. Unlike many other agencies we are not affraid to try new things. As a result we have discovered serval under utilised lead generation sources which deliver some of the best results, often out performing some of the more extablished traffic source.