We are extremely proud to be working with a leading UK care service provider specialising in Live-in and Live-out care for the elderly and those with special needs. Since starting our relationship in 2019 we have successfully collaborated to generate high quality leads, specifically acquiring new prospects, and grown both their lead pool and revenue.
With the elderly care industry being a highly competitive market, this client was facing significant challenges related to the cost of acquisition and the ability to reach new audiences in a cost-effective manner.
We have worked with this client to optimise their campaigns, develop new landing pages, and test content and ad copy. More recently we have been exploring new opportunities through our AySource lead generation platform which has already delivered promising results.
Our client is a market leading online car checking service which has carried out more than 8 million checks since its launch. They offer a premium service which assesses all the vital vehicle information anyone will need before they buy a car. These checks are done against multiple databases including DVLA Vehicle checking service, Experian, MIAFTR insurance database and the PNC in just seconds.
We were given the task to drive sales of the premium paid checks, which they had been promoting themselves through several digital marketing channels, however they were facing a significant challenge in getting their CPA under £10.
Since working with this client, we have successfully reduced their CPA to under £6 and have consistently broken records for the number of paid checks completed a month. The challenge we have now is scaling the campaigns up to maximise conversions while still maintaining CPA at a profitable level.